Elton John may be retiring from touring this summer as his “Farewell Yellow Brick Road” tour comes to an end, with his final UK show being a headline slot at Glastonbury, but you can keep a piece of him forever with Elton John Eyewear. It’s safe to say no one wears a pair of glasses quite like Elton so it’s very fitting that he’s launched an eyewear brand with a pop-up at 59 Greek Street in Soho, which is open until the end of July.

The Elton John Eyewear range of opticals and sunnies have been designed by Elton himself, inspired by over 50 years of his bold, exuberant style. Design details like exaggerated shapes, tinted lenses, tortoiseshell patterns, and baroque prints feature across the collection and each pair is made using high-quality materials and fine craftsmanship. As well as all the fabulous frames, the pop-up also includes one-off items taken from Elton’s vaults, like his iconic ‘duck suit’ and other stage outfits; rare photographs; merchandise; memorabilia; records and more (with 10% of all sales going to the Elton John AIDS Foundation) making it the perfect place to immerse yourself in the world of Elton John.

Want a bit of Elton in your life? We’ve teamed up with Elton John Eyewear to give away TWO PAIRS of frames, one for you and one for your mate, and you can find out how to get involved below.
To be in with a chance of winning two pairs of Elton John Eyewear frames, just drop us your info below. GOOD LUCK!

This competition is now closed but check out all the other goodies we’ve got on INSIDERS right here.

Terms & Conditions
This competition closes on Fri 7th July 2023 at 9am sharp.
The winner will receive two pairs of Elton John Eyewear frames, as determined by Elton John Optical Company.
The specific frames will be subject to availability.