A historic hub in the heart of London, Fitzrovia is one of the most desirable neighbourhoods in the city – in no small part due to its impressive clutch of restaurants. Take a stroll down the idyllic Charlotte Street, with its multi-coloured townhouses and restaurant terraces blooming with foliage, and you’ll be in the presence of some of the best spots in town. This one stretch alone boasts a huge variety of global concepts from some of the world’s most exciting chefs. It doesn’t stop there, venture down Goodge Street, or along Rathbone Place and you’ll find even more culinary gems at all price points. You’re not gonna be hard-pressed to locate an exceptional meal in this part of town – here’s a taste of Michelin star-studded Fitzrovia.

Keep reading to find out how you can win £300 to spend in one of the following restaurants


Taking over three floors of a townhouse on Charlotte Street, Lisboeta is a love letter to Nuno Mendes’ home city and gives Londoners the chance to eat, drink and live life like a Lisboeta. The ground floor features a long bar made from repurposed tram wood and limestone from Lisbon, and is a place where you can dip into petiscos (aka little plates) and a glass of Portuguese wine. Upstairs in the main dining room, lunch and dinner is served ‘tasca’ style, with a menu including Goan spiced pork pies, Carabineiro prawns with garlic & piri-piri, chourico & beef tartare, slow-cooked lamb shoulder in a red wine stew, and egg yolk & pork fat custard with port wine caramel.

30 Charlotte Street, London W1T 2NG

The Ninth

The Ninth labels itself a ‘relaxed neighbourhood restaurant’, which it is (granted, your neighbourhood would have to be Fitzrovia). But it’s also a Michelin-starred spot run by Jun Tanaka with a much-raved-about menu of expertly crafted dishes and French, Mediterranean and Spanish influences. Our top tip, don’t miss the pain perdu for dessert. Located on Charlotte Street (so perfect for a pre- or post-dinner wander), The Ninth is flatteringly lit and offers fine dining and fine wine without the overbearing atmosphere or severe price tag – sounds like the ideal date night spot.

22 Charlotte Street, London W1T 2NB


Lima, founded by Virgilio Martínez, was the first Peruvian restaurant to win a Michelin star. It’s still serving up some of the best Peruvian food in town, showcasing native South American ingredients alongside the best British produce. The a la carte menu includes their excellent Nikkei style ceviches and tiraditos, but the tasting menu is a great way to see what Lima is all about – with several rounds of pisco sours of course!

31 Rathbone Place, London W1T 1JH


Norma – headed up by Maltese chef Giovann Attard – is all about Sicily, drawing influence from the island’s cafe culture, old-school Italian hospitality and Moorish flavours. And, naturally, the drinks list leans heavily on Sicily too, with Marsala wines and cocktails made with Chinotto, vermouth and limoncello.

8 Charlotte Street, London W1T 2LS

Spanning three of Charlotte Street’s Georgian townhouses, Carousel is a chef residency space that hosts an ever-changing line-up of some of the most exciting names in food from all over the world. They’ve got a smaller, 10-seater casual dining room next to the main space for longer-term residencies (currently held by Poon’s Wontoneria) as well as their own wine bar that deals in curated lists of wines and cocktails, as well as small plates such as Fried chicken with scotch bonnet, honey & wild garlic mayo and deep-fried hash browns with ‘nduja & boquerón.

19-23 Charlotte Street, London W1T 1RL


The menu at Barrica draws inspiration from many different regions in Spain, making use of the best Spanish ingredients. They take particularly good care of their wines here, with temperature-controlled storage of reds and whites. Their list represents the best of modern, low-intervention Spanish winemaking with a wonderful selection of sherry too – and don’t forget to grab one of their legendary gintonics.

62 Goodge Street, London W1T 4NE

MealTime Malatang

The newest kid on the block, MealTime Malatang is a well established favourite in mainland China that’s just launched its European debut in Fitzrovia. They specialise in Malatang, a hot pot-adjacent form of Sichuan street food, and diners get to choose their own fresh ingredients to be ‘Malatanged’ (cooked up in a signature spicy broth), with options including various meats, fish, vegetables and herbs.

34 Goodge Street, London W1T 2QL

Bricco e Bacco

From Palermo to Fitzrovia, Bricco e Bacco is all about bringing the flavours of Sicily to London. Steaks are their speciality, with a range of premium dry-aged cuts on the menu – we’re talking Shorthorn from the UK, Wagyu from Japan, Black Angus from the States and Vaca Vieja from Spain. If a big hunk of meat ain’t your thing, the restaurant has you covered with caponata Siciliana, saffron spaghetti, ricotta gnocchi, tiramisu and cannoli. And there are plenty of Sicilian bottles on the wine list to pair with your food.

11-13 Charlotte Street, London W1T 1RH


You’ll never need Itsu or Wasabi again, as Sohishi is serving up an elevated grab-and-go sushi lunch. The sushi set options here will have you spoiled for choice, whether you’re after something light like some avo maki, or fancy a good mix of sashimi and rolls. Prefer hot dishes? Sohishi has you covered with chicken katsu curry, veggie gyoza soup, chicken noodle soup and more.

2 Charlotte Place, London W1T 1SB

Italian Bear Chocolate

Something for the sweet-toothed, Italian Bear Chocolate is a notorious chocolate shop and cafe in Fitzrovia known for its decadent creations – most of which are heavy on melted chocolate. Their best-selling Italian hot chocolate is thick and rich and comes served in a chocolate-smothered mug. You can even choose to add a twist of cinnamon, ginger, chilli, cardamon or black pepper to your cuppa – you won’t find something else like it in London. They’ve also got a wide variety of delectable cakes, pastries, ice cream, truffles and more. It’s a chocoholic’s dream.

29 Rathbone Place, W1T 1JG

Fancy winning some dough to spend at one of these fantastic restaurants? We’ve got £300 to give away that can be redeemed at any of the 10 spots we’ve just mentioned – and you can spend that any way you want to. So whether you want to have sushi for lunch for the next few months, treat your mates to a Michelin-starred meal or indulge in a chocolatey feast, drop your deets below to enter the competition. If you’re a LOTI INSIDER, you’ll be entered into the prize draw three times, giving you a higher chance of winning, and if you’re not an INSIDER, you’ll get just one entry to the draw.
Drop us your info below to be in with a chance of winning that £300 to spend in Fitzrovia – as an INSIDER you get three entries, so GOOD LUCK!

This competition is now closed but check out all the other goodies we’ve got on INSIDERS right here.


Sign up to become an INSIDER above and get yourself three entries into the £300 to spend in Fitzrovia draw, otherwise you can get one entry as a regular LOTI reader by dropping us your info below. GOOD LUCK!

This competition is now closed.

Terms & Conditions
This competition closes on Mon 31st July 2023 at noon sharp.
The prize is £300 to spend at any of the following restaurants – Lisboeta, The Ninth, Lima, Norma, Carousel, Bricco e Bacco, MealTime Malatang, Barrica, Sohishi and Italian Bear Chocolate.
Anything spent above the prize money must be settled in full with the venue at the time of visiting.
Entering this competition signs you up to the weekly LOTI newsletter, Friday EDIT and occasional partner emails. Entering also gives your consent to being added to the Fitzrovia mailing list.