 Our guide to what’s in & what’s going in the bin with PR, writer & trend know-it-all Nicky Clarke… |
 | 2013 is the year that Americana comes to Londonia: not content with stealing their junk food (burgers; hotdogs; lobster mac ‘n’ cheese; cereal-flavoured milk; and – watch this space – donuts) we’ve gone and skimmed the cream from their culinary crop with branches of Balthazar, Shake Shack and Bubba Gump Shrimp Co. set for London outposts (more will follow – and STK ‘not your daddy’s steakhouse’ has already landed on the Strand). Don’t say we didn’t warn you. |
| In the same breath, there has been a biting backlash against Wishbone Brixton, prompting speculation that it’ll take more than glamourised hunks of fried chicken to impress diners this year. Jay Rayner said: “It’s all those pimped-up dirty-food cliches you’ve been reading about in one messy, shoot-me-now package. And it’s just wrong.” A warning to restaurateurs, perhaps, that if you’re going to do fried chicken, do it well. Otherwise we’ll pop along to our local KFC. |  |