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your Lycra at home and check out We Are Cyclism a brand new urban cycling apparel and accessories store. With shops both online and at Box Park in Shoreditch you’ll find everything you need to make you look like a sexy, mean cycling machine! From Quoc Pham Urban leather cycling shoes to leopard print Retro arm and trouser reflective bands, you can wave goodbye to the mr motivator style cycling shorts – best send them back to the eighties where they belong!

All products are tried and tested by fellow cyclists. Cool, practical and hard wearing everything in store is guaranteed to take you stylishly from the office and then on to meet your mates. Head down to the store at Box Park now to check them out for yourself.

Mon – Sat 11–7pm, Thurs 11– 8pm, Sun 12– 6pm
Unit 30 BOXPARK, 2-10 Bethnal Green Road, London, E1 6G