MichaelKors has teamed up with the World Food Programme (WFP) to design a life saving watch. No, this isn’t some sort of James Bond creation with laser beams and parachute attached. The 100 Series is an update of the iconic ‘Runway’ chronograph timepiece which aims to save the lives of millions of people.
To support the Watch Hunger Stop campaign, a sleek micro site, watchhungerstop.com features Kors’s efforts to end world hunger. Here you can follow to story of the 100 Series and track the success of the campaign, here you follow the campaign twitter feed #watchhungerstop, watch inspirational videos including an interview with Kors and Halle Berry, who is the face of the campaign. It also shows the simple but hard hitting statistics, such as 1 in 8 people go to bed hungry every night, and that 66 million children go to school hungry. The 100 Series and WFP can make these figures drop with your help.
The 100 Series comes in two new versions, available in silver and gold tone. The faces come in navy and teal and feature an engraved world map. Original and oversized options are also available to pre order on Kors site now. The official launch date is Monday 15 th April, and will be available online and at all Michael Kors retailers, including Selfridges, who already have a waiting list!
“It’s a conversation starter,” Kors said. “It says 100 Series on the watch. Every time you wear it, you remind yourself and everyone around you that you provided 100 meals. Someone may say ‘Oh that’s a great watch, what is that?’ You say, ‘It’s for the World Food Programme and I fed 100 people with this watch’.
The concept is simple, you buy a beautiful watch, and you provide 100 nutritious meals. You look great, you feel great…you really are fighting against world hunger through retail therapy. Sweet!