Asif it’s not hard enough to stay away from Selfridges already, they’ve gone and announced that they’re hosting a festival! The Festival of Imagination will explore the creative mind and ways that wonder can enable innovative thought, using mantras by Harry Gordon Selfridges like ‘Imagination is the mother of originality, we encourage imagination in every way possible’ as inspiration.
And who better to be part of it than architectural and experimental footwear brand United Nude? The creative peeps will launch their third exhibition and pop-up store as part of the festival, with a display taking the form of a contemporary art exhibition.
United Nude will combine a modern day shoe art installation with shopping so you can justify your new purchases by saying you spent the afternoon getting cultured too! You have until the 9th of February to check it out so take your imagination down to Selfridges and let it run wild. Our wallets never stood a chance.
Open now until 9th February 2014
Selfridges, 400 Oxford St, London W1A 1AB