Anya Hindmarch’s playful spirit is out in full force this summer with her Ice Cream Project concept store, which is serving up scoops of HP Sauce, Heinz Baked Beans, Lea & Perrins, Kikkoman Soy Sauce and Heinz Mayo flavoured ice creams. Yes really. The idea behind what is surely the wackiest ice cream parlour in town is to celebrate Anya Hindmarch’s fave brands (a nice tie-in to her latest accessories collection) by taking products that would typically be found in the pantry and putting them in the freezer instead.
If you’re feeling adventurous, you can go for a scoop of a tub of soy sauce (sesame ice cream laced with soy), mayo (with the zestiness of lemon and tang of vinegar), Lea & Perrins (sweet tomato sorbet with Worcestershire sauce) or HP sauce (fruit with spice from dates and tamarind). If you want something a little safer and sweeter, there are also Frosties, Coco Pops, Quaker Oats, Bird’s Custard, Polo and Lyle’s Golden Syrup flavours on offer too. Now will it be one scoop or two?
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Until Sun 28th August 2022
Pont Street, London, SW1X