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did we tell you, the world is changing. Paying for stuff via tweets…madness. But it’s real and now Topshop are at it, bridging the gap between the physical and the digital in their first of a kind Halloween ‘Trick of Tweet’ social media competition. Customers can choose to celebrate their debut Halloween collection ‘Witching Hour’ by simply tweeting @Topshop #TrickorTweet their favourite Halloween style tip or a twitpic of their Halloween outfit. This runs from 26th – 31st October and Topshop will send personalised messages to entrants to thank them for taking part with the best tweets each day treated to £100 gift cards. Glow pop jiggley jam that’s hot. Dig it? Get involved.

Additional prizes will be given in store to customers dressed in the best Halloween inspired outfits during ‘Witching Hour’ between 5pm-6pm on 27th and 31st October. Winners will also be re-tweeted to all Topshop’s fans and an album of the best outfits will be shared with its millions of social followers on multiple platforms.

Complimentary make-overs with a Halloween twist will be available to all customers and DJ performances will ensure customers get into the Halloween spirit.

From 26th – 31st October
Topshop ‘Witching Hour’ Social Media Competition in selected flagship stores
#TrickorTweet can be used across both Twitter and Instagram for inclusion.