Lastyear we saw M&S bring famous women to the forefront of their summer and winter collection campaigns. Now, TK Maxx have taken it one step further by launching a campaign using real ordinary shoppers as the face of their autumn/winter collection.
The new Me By Me Campaign embraces individual style. We love the fact that we can walk into TK Maxx, search the rails and find a designer bargain that suits our style. The diverse range of stock they have means that anyone can go in and find something that suits them. Some fashionistas out there may say that you can’t wear something that’s from last season – TK Maxx say embrace it (and so do we!) – no matter what your style fashion has no rules and you should feel comfortable in whatever you want to wear.
We were lucky enough to be invited down to a special talk called ‘Style By Me’, hosted by the gorgeous Dawn O’Porter and containing a fab line up of crazy cool fashion folk, including the incredible textile queen Zandra Rhodes and the UK’s version of Anna Wintor, Hilary Alexander.
The campaign is running up until Christmas, so get on down to TK Maxx, grab yourself a bargain, piece it together with some other items and tweet a pic with #stylebyme. Let’s celebrate our own unqiue sense of style peoples – anyone can be a fashion icon!