Men’s make-up brand War Paint For Men, founded by Danny Gray in 2015, has opened a standalone store, the first of its kind in the world, on Carnaby Street. The full War Paint For Men product range, which includes foundation, concealer, tinted moisturiser, and brow gel, is available to try and buy in store. You can even get a bespoke foundation or tinted moisturiser customised to your skin tone mixed up right then and there thanks to a special bit of beauty tech called Designed by Me, and if you’ve got more make-up questions you can ask Danny through a virtual Q&A.
Danny created War Paint For Men after he started using make-up to boost his confidence, and he’s continuing that link between make-up and mental health in the store by having a barbershop space from The Lions Barber Collective, who are not-for-profit barbers trained in mental health support to prevent male suicide.
STAY IN THE LOOP. SIGN UP TO OUR DROPS
29 Carnaby St, London W1F 7DH