Cult skincare brand The Ordinary is bringing PDRN: Off The Hook to London this weekend – a playful, interactive pop-up celebrating its new Lacto-PDRN™ 4% + B9 Eye Cream. The hook (sorry): PDRN is an ingredient traditionally associated with salmon, and the pop-up leans into that with an immersive, tongue-in-cheek journey that introduces The Ordinary’s vegan, biotech take on it – no salmon required.
Running Friday 11th to Sunday 13th September at The Stables in Covent Garden, the free experience takes visitors from PDRN’s fishy origins through to “the breakthrough” – the science behind the new formula. Expect interactive games and challenges, ingredient-led discovery zones, a first-hand trial of the eye cream, 1:1 skincare consultations, photo moments and prize redemptions. Entry is free and it’s walk-in only, so no need to book – just turn up.
Key Information
Dates | Fri 11th September – Sun 13th September 2026
Address | The Stables (Unit X), 40 Earlham Street, London WC2H 9LH
For more information | @theordinary
