Looking for a new scent to add to your collection and in need of some inspiration? Whether you’re after something light and contemporary for easy everyday wear or something more sophisticated for evenings out, don’t be afraid to follow the pack when it comes to securing your next fragrance. Below, we’ll take a look at some of the most popular fragrances currently doing the rounds to hello you single out your next signature scent.
1. Miss Dior
A favorite with consumers across the globe, Miss Dior has been leading the pack in terms of perfume sales since its launch in 1947. Instantly recognizable thanks to its musky aromas of patchouli, oak, and sandalwood, it’s an obvious choice for evenings out and those extra-special occasions. Looking to add some elegance to your perfume collection with a bottle of Miss Dior? You’d be in good company. In 2022, it maxed a staggering €7.7 billion in sales and continues to be one of the best-selling women’s perfumes of all time.
2. Chloé Love Story
Although not as widely available as other scents in the Chloé collection, Chloé Love Story is a must-have for anyone who can track down a bottle of this elusive fragrance. Launched in 2014, it’s a relevant newcomer to the market, but quickly became a favorite thanks to its confident bouquet of citrus fruits, bergamot, and orange blossom, alongside an earthy base of musk and patchouli. If you’re already a fan of Chloé perfume and want to add a new scent to your line-up, this is definitely one worth seeking out.
3. Chanel N°5
A staple of fragrance collections across the globe, Chanel N°5 has been topping sales charts since 1921. It’s a go-to for many, shifting in excess of 10 million bottles every year. Celebrated for its floral scent profile, this enduringly popular perfume is characterised by floral notes of jasmine and rose, alongside a base of sweet vanilla and sandalwood.
4. Chanel Coco Mademoiselle
Another top-selling choice from Chanel, Coco Mademoiselle has been beloved by consumers everywhere since it hit the market back in 2001. The brainchild of Chanel’s long-time leading perfumer, Jacques Polge, it remains the go-to for many users in its native France and further afield. In the UK, it’s the second most popular Chanel perfume around, following closely behind Chanel N°5. The same applies to its native France, with an estimated 1.5 million users annually.
5. Yves Saint Laurent Black Opium
Inspired by the iconic Yves Saint Laurent Opium that was launched in 1997, Black Opium offers a contemporary update, offering a seductive bouquet that’s rich in top notes of citrus fruits, florals, and spices. Heart notes of coffee and jasmine give this perfume its distinct aroma, while base notes of vanilla and cedarwood give it a sweet and sophisticated backbone. It’s been a favorite with users since its debut, quickly becoming one of Yves Saint Laurent’s standout fragrances. In the UK, it’s used by around 1.2 million women annually.