instagram to open pop-up shop

Rather than scrolling this weekend, experience Instagram IRL at the Instagram pop-up shop in Covent Garden. For two days cult brands including RIXO, Never Fully Dressed, Hæckels, Oh Squirrel and Carrie Elizabeth will showcase capsule collections inside an insta-worthy (obvs) venue. From browsing the rails to sampling products there’ll be lots worth that double-tap, and you’ll also have the chance to hear first-hand what it takes to build and manage a business on Instagram. Listen to the story of how BBFs Henrietta Rix & Orlagh McCloskey started RIXO from a London living room and built a base of 121k Instagram fans. It’s FREE entry and no tickets are needed, so just turn up and get involved.

See what other pop-ups are popping up right here.


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Fri 5th & Sat 6th October, 9am
9 – 11 Shorts Gardens, London, WC2H 9AT