THE IKEA “FITTING ROOMS”

IKEA is opening a pop-up fitting room during London Fashion Week to showcase its MARKERAD collab with Virgil Abloh ahead of its November launch. The collection sees IKEA’s classic designs reinterpreted and deconstructed by Virgil, finished with his signature Off-White quotation marks. The “FITTING ROOMS” will feature Virgil’s version of the FRAKTA bag, printed with “SCULPTURE”, hanging from classic marble statues; a rug designed to look like a a receipt coming from a till; and the “TEMPORARY” clock next to a temporary tattoo station. It’s definitely one for the ‘gram.

Sat 14th & Sun 15th September 2019
Shorts Gardens, Seven Dials, London, WC2H 9AT
ikea.com