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how things have moved on from the days of using felt-tip pen to colour in your trainers. Shoe decoration has been taken up a few notches with the aid of this ‘Tattoo Your Shoe’ Pop up from Oliver Sweeney. Launching today in Selfridges, shoe customisation is sure to be all the rage allowing customers to add illustrative designs to their favourite Sweeneys.

You can get as creative as you like and they can accomplish the same effect as any single colour tattoo. There is also Tamponato, which allows colour to be applied to the shoe in successive layers with the aid of brushes and sponges giving rich antique patina. This can be applied after the ‘shoe tattoo’ to further detail the customisation. The pop-up is open on the first floor Men’s Shoes department until 19th August.

‘Tattoo Your Shoe’ Pop up from Oliver Sweeney
1st – 19th August
First floor Men’s Shoes, Selfridges, 400 Oxford Street, W1A