Understanding current and forthcoming trends in London will put you one step ahead. Especially in a field like a web design.

You must consider which online trends could improve your website to ensure that you are placing your company as a market leader in its area. This will allow you to maintain your site up to date and appealing to users.

Our list of web trends for 2022 will give you a decent understanding of the most significant internet trends in London.

Dynamic content

Consumers anticipate high degrees of personalization throughout their purchasing journey. These expectations will also apply to websites. With a dynamic website, the material is tailored based on the user’s location, current buying activity or purchases, or past browsing history. Consequently, the experience is extremely personalized and pertinent to the website user.

Online gambling

Londoners are known for their love of gambling and ever since the pandemic hit they transitioned to the amazing world of online gambling. Online gambling is much more efficient when compared to conventional gambling. You don’t have to take the time to get dressed to go to the casino, instead, you can chill at home and play your favorite casino games. You could Play Here if you want a great site for your favorite games.

Experiential learning

Immersive website experiences, particularly in sectors such as eCommerce, will become increasingly vital as customers expect to be able to complete all of their buying online.

Shop at a department shop as it was the normative thing to do back in the good old days. However, the acceleration of digital, combined with the COVID-19 epidemic, has resulted in a substantial shift in consumer expectations.

For example, more and more people will expect to be able to try on clothes in a virtual world before buying them. This tendency will definitely prompt significant rethinking for organizations in terms of their digital strategy. But we think it’s also a fairly exciting opportunity to push ahead with digital experiences.


Of course, accessibility is not a trend. But a big step forward that many companies have been making is to make their websites accessible to people with disabilities.

But what exactly does having an accessible website entail? How can we assure the accessibility of our websites?

To have a website that is accessible indicates that you have taken into account the needs of people with sensory, cognitive, neurological, and physical impairments. This could involve ensuring that your website employs focus indicators, that all information is accessible to screen readers, and that alt tags are used throughout the site.

Quick website load times

Website load times have been an important aspect of a site’s performance for a long time.

However, website speeds are increasingly becoming the key differentiation between firms. Cloudflare reports a 1.9% conversion rate with a load time of 2.4 seconds. But if it takes more than 5.7 seconds, the rate of conversion drops below 0.6%.

A poor site speed will have an impact on many aspects of your organization. The user experience (UX) and how trustworthy people think your business is. And to add insult to injury, Google will also degrade your site’s rating if its speed is poor.

finger-friendly navigation

In the coming years, mobile phone use, especially among the young, is expected to skyrocket. This highlights the need of ensuring that your site is responsive across all devices and can be easily navigated with the touch of a finger.

There are simple steps you may take to improve this area of your website. The buttons and navigation buttons on each page should be within the thumb’s reach, so you might, for instance, walk through the site one by one on your phone to make sure of this. If they aren’t, you can alter them and make sure this part of the page is optimized by working with your website team.