There’sno rule book when it comes to collabs. Alicia Keys and Jack White doing a Bond theme? Vegemite and chocolate (it’s true)? Now, it’s looking like a potentially hazy, crazy summer for fashion and drinks. Stella Artois Cidre and boutique fashion label You Must Create (YMC) are doing it for the gents this summer. It’s been all about floral and prints for a while, but this retina scorching collection of innovative, splash-proof attire is something else. Whether you’re poolside at the Serpentine Lido or sunning in St Tropez, you’ll be feeling as fruity as Stella’s new Peach and Elderflower ciders.
Pieces are limited. If you want to grab le poolwear in any of the three prints, the outfit is £270, or pieces can be bought separately.