The big Topshop may be gone but there’s still plenty of reasons to shop on Oxford Street, including the new and improved Sports Direct flagship. The store has recently had a massive makeover and is stocked with all the sports kit you could possibly need, plus a space for events like live podcasts, talks, and DJ sets. As well as pieces from all the big brands like Nike, Adidas, Under Armour, Reebok, Puma, Everlast and Slazenger, the store has a dedicated Bra Studio with a multi-brand bra finder tool; a Heroes Area that celebrates big sporting and cultural moments with specially styled collections; and an Infinity Mirror Cube where you can show off your ‘fits for with some selfies.
If you want to practice your sporting skills, you can have go on the golf putting green, running gait analysis and Jordan basketball performance challenge, or the FIFA Gaming Area if you’re more of an armchair athlete.
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150-154 Oxford St, London W1D 1ND
sportsdirect.com