What’s the first music you can remember? If you really try you can probably name a track, which shows just how powerful music can be. Music impacts our mood, wellbeing and stimulates the brain…yes even Justin Bieber’s music does this. Music most definitely surrounds us.
However, there are few things that push the boundaries of music. Artists like The Beatles and Beyonce, and soundtracks that become synonymous with film and TV. Then you’ve got technology, like Sonos, which is about to give people the chance to dive deeper into music than they ever have before with its Brilliant Sound Experience.
Taking place at The Vinyl Factory in Soho, this three day pop-up will give people a better understanding of how sound works through some mind-blowing interactive installations, powered by their all-new Google Assistant partnership.
Demonstrating how music sparks emotion, Sonos has brought in special in-depth listens from The National and slowthai to show how not to just hear this as sound, but see sound visualised as light and also to feel sound by stepping into the inner workings of a song.
The Brilliant Sound Experience allows you to drop by their Sound Lounge to listen to some music and demo the Google Assistant on Sonos. There are then two rooms to explore. The first one, Structure of a Song, showcases The National’s ‘Rylan’ from new album I Am Easy To Find and slowthai’s exclusive new single ‘Toaster’ from his debut album There’s Nothing Great About Britain. This is where you dive into the making of a track and see how sounds then become song. Scott Devendorf from The National says “For many of our fans, ‘Rylan’ has taken on a life of its own. It’s great we’re able to give people the opportunity to fully immerse themselves in the song – both audibly and visually – through The Brilliant Sound Experience”
In the second room, entitled Emotion of Music feat. select tracks from Beggars Group catalogue, you can an EEG headband while listening to evocative songs from the iconic Beggars Group labels (4AD, Matador, Rough Trade Records, XL Recordings and Young Turks) to experience how the human connection with music is so powerful and can release a spectrum of emotions.
The Brilliant Sound Experience from Sonos is one unique event that is not to be missed. Simply RSVP to confirm you place.
Fri 2 August: 11:30am – 8pm
Sat 3 August: 11:30am – 7:30pm
Sun 4 August: 12:00pm – 6pm
The Vinyl Factory, 18 Marshall St, Soho London, W1F 7BE