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mens fashion brand “smile now cry later” or SNCL draws inspiration from a collective and mutual interest in art, music, photography and film. Through collaboration with new artists they aim to blur the boundaries between art and fashion. SNCL are hosting their Smiles project at Selfridges allowing you to get your own personalised t-shirt. Whack up any image or use one of theirs from the SNCL smiling eye to a full English breakfast, to create something unique and personal to you. The printed graphic tee will then be delivered to the store within 3 weeks, just in time for Christmas. DISCO!

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