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up whisky lovers the Singleton Sensorium lands in Soho next week creating the world’s first multi-sensory science experiment into the effect of environment on the taste of whisky. What does that mean? Well it means that on Wednesday and Thursday you will be able to see how sounds, smells, visuals and spaces effect the flavours of The Singleton single malt whisky.

The Singleton Sensorium is part of a wider study ‘Tasting Notes: Assessing the effect of the multisensory atmosphere and ambiance on people’s perception of whisky’, which will be published in September 2013. This event provides an opportunity to take the latest findings from the laboratory and test them in a more realistic (and fun) setting. Want to get involved? Then email Charles Spence at to apply with your preferred date.  Over 25s only.

Wed 20th Mar – Thurs 21st Mar, 6.30pm – 9.30pm
79 Beak Street, Soho, W1F 9SU