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up they brought us The Shoe Galleries, the largest shoe department in the world and now they are unveiling The Denim Studio, the largest denim department in the world. Oh yes it’s all going on at Selfridges Oxford Street – who said NYC was the fashion capital of the world? London’s where it’s at baby….

The new room opens Monday 3rd June and will have everything from Primark and vintage denim to jeans worth £11,000. There will be around 11,000 pairs on offer, 30 staff to service your every need, 30 fitting rooms and our favourite jean brand J Brand will be launching a flagship UK store within the space. There will be a self-service till just like you get in the supermarket, a denim tailor who can bespoke your jeans in two hours and an events space. Jeanius!

400 Oxford Street, W1A 1AB