Last year Selfridges made history by launching their Project Earth initiative and now they’re at it again with a debut rental service. Selfridges Rental will give you the chance to shop a curated selection of new season designer picks across womenswear, menswear and accessories. The pieces will be available to rent for 4, 8, 10 and 20 day periods, and better still, prices start from just 20 quid.
The Rental edit will feature a wide selection of brands, from well-known names (think Ganni, Victoria Beckham and Simone Rocha) to contemporary fashion icons. Plus, they’ve recruited the likes of Lara Stone, Bimini Bon-Boulash and Raven Smith to show off some of the best pieces that’ll be available to borrow. With life kinda getting back to normal, this is a way you can get your fix of new season fashion whilst also being kinder to the planet.