The Best Sample Sales In London 2024

Looking for sample sales in London? Look no further. Here are some handpicked sample sales that we couldn’t recommend enough covering both men, womens and accessories. With this sample sale guide and these savings, there’s no need to feel guilty spending your hard earned cash.

Sample sales happen in London all year round but most of the big designers, like Mulberry, Alice Temperley, Acne, Hugo Boss, Peter Pilotto, Shrimps, Alexander Wang, Paul Smith, Christopher Kane, Versace, and Diane von Furstenburg, hold them when the fashion seasons have come to an end, so in the spring and in the autumn. However there are often secret sample sales that get announced at the very last minute, so it’s worth always keeping an eye out on the brands and designers you like. And there are dedicated sample sale venues in London like The Box in Hackney, Showcase and The Music Room in Mayfair, which host designer sample sales all year round. 

Sample sales are a great way for brands to get rid of excess stock, sample garments made during the production process and even runway clothes before they start to sell the next season’s lines. Because the clothes sold at sample sales are old season, they often come massively discounted – usually between 50% – 90% off RRP – so that makes them a great way to pick up designer labels at a fraction of the cost – you could even bag a wedding dress for a bargain price at a wedding dress sample sale. 

It’s worth bearing in mind that sample sales for big brands are very popular and get very busy, so it’s not uncommon to queue, and the venues don’t provide changing rooms either so you won’t be able to try anything on before you buy. Many sample sales accept both cash and card but some can be restricted to one method of payment, so it’s always good to check before you arrive. 

Lifestyle /

Get Up to 75% Off Monica Vinader at This Sample Sale

24th – 27th April 2025

Sustainable and luxury jewellery brand Monica Vinader is holding a sample sale with up to 75% off a range of pieces

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Sample Sales /

Get Up to 80% off Folk, Oliver Spencer, Nicholas Daley and Oscar Deen at This Sample Sale

27th – 29th March 2025

The Folk & Oliver Spencer sample sale is back London and you can expect to score big discounts with prices slashes by up to 80%

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Sample Sales /

Save Big on Shrimps at This Sample Sale

13th March 2025

Held at The Music Room in Mayfair, Shrimps is slashing prices on their signature faux fur coats, jackets, ready-to-wear and bags.

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Sample Sales /

Save Big on Lucy & Yak at This Sample Sale

6th – 9th March 2025

Conscious brand Lucy & Yak, known for its signature dungarees and joyful prints, is hosting a big sample sale in London.

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Sample Sales /

The Smart Works Charity Sale Is Back for 2025

1st & 2nd February 2025

Smart Works is a charity that supports unemployed women in landing a life-changing job and they’re fundraising with a major fashion sale.

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Sample Sales /

Save Big on Jil Sander at This Sample Sale

28th – 30th January 2025

German brand Jil Sander is hosting a three-day sample sale at Showcase in St James’s – it’s first ever official sample sale in the capital

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Lifestyle /

Save Big at This Studio Nicholson Sample Sale

31st January – 2nd February 2025

Studio Nicholson is holding a sample sale in Mayfair with prices slashed on a range of menswear and womenswear

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Sample Sales /

Get Up to 80% Joseph at This Sample Sale

4th – 6th February 2025

A massive Joseph sample sale is happening at The Music Room with prices on womenswear and accessories slashed by up to 80%

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Sample Sales /

Get Up to 70% off Soho Home at This Sample Sale

6th – 8th December 2024

Soho Home is hosting a three-day sample sale in Shoreditch where prices on a range of homeware and accessories will be slashed by up to 70%.

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Sample Sales /

Save up to 70% on Styles at This Toogood Sample Sale

8th – 10th November 2024

Toogood is hosting their annual physical sample sale with prices of womenswear and menswear slashed by up to 70%

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Sample Sales /

Get Up to 80% off Allude at This Sample Sale

25th & 26th October 2024

If you’re in the market for some new knits to see you through winter in style you’ll want to get down to the Allude sample sale.

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Sample Sales /

Get Up to 70% off Réalisation Par at This Sample Sale

25th – 31st October 2024

If you’re after a new party dress for party season, you won’t want to miss this mega Réalisation Par archive sale

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