Looking for sample sales in London? Look no further. Here are some handpicked sample sales that we couldn’t recommend enough covering both men, womens and accessories. With this sample sale guide and these savings, there’s no need to feel guilty spending your hard earned cash.

Sample sales happen in London all year round but most of the big designers, like Mulberry, Alice Temperley, Acne, Hugo Boss, Peter Pilotto, Shrimps, Alexander Wang, Paul Smith, Christopher Kane, Versace, and Diane von Furstenburg, hold them when the fashion seasons have come to an end, so in the spring and in the autumn. However there are often secret sample sales that get announced at the very last minute, so it’s worth always keeping an eye out on the brands and designers you like. And there are dedicated sample sale venues in London like The Box, Showcase and The Music Room, which host designer sample sales all year round. 

Sample sales are a great way for brands to get rid of excess stock, sample garments made during the production process and even runway clothes before they start to sell the next season’s lines. Because the clothes sold at sample sales are old season, they often come massively discounted – usually between 50% – 90% off RRP – so that makes them a great way to pick up designer labels at a fraction of the cost – you could even bag a wedding dress for a bargain price at a wedding dress sample sale. 

It’s worth bearing in mind that sample sales for big brands are very popular and get very busy, so it’s not uncommon to queue, and the venues don’t provide changing rooms either so you won’t be able to try anything on before you buy. Many sample sales accept both cash and card but some can be restricted to one method of payment, so it’s always good to check before you arrive. 

Alexachung sample sale

sample sale | alexachung

Alexa Chung is back with another ALEXACHUNG sample sale, this time taking over a space in the Truman Brewery. There’ll be up to 70% off…

15 – 17 March


sample sale | herschel supply co

Herschel fans REJOICE! It’s that time of year again and Herschel Supply Co is hosting a mega sample sale for their backpacks, suitcases, travel accessories,…

24th April – 6th May 2019


If you’re into your accessories, you’ll want to get this in your diary. For the first time in London, Mansur Gavriel is hosting a sample…

13th – 16th February 2019


Saddle up! Tokyobike is hosting a sample sale with discounts ranging from 10% – 40% OFF, with a mixture of ex-display, rental bikes and sample…

9th February 2019

sample sale | etre cecile & j brand

It’s a double whammy down at The BOX with both Être Cécile and J Brand hosting a sample sale. For three days, J Brand will be…

8th – 10th February 2019

sample sale | albam, folk & penfield

A massive menswear sample sale is coming to The BOX as albam, Folk & Penfield team up for a three day sale. Prices of bags,…

1st – 3rd February 2019

sample sale | taschen

If you’ve got some empty space on your bookshelf and nothing to fill it with, the TASCHEN sample sale will sort you right out. The…

24th – 27th January 2019

sample sale | fiorucci

It’s the first sample sale of the year at The BOX in Hackney and it’s a Fiorucci takeover. For three days the brand will be…

25th – 27th January 2019

sample sale | la perla

If you’ve left it real late to do your Christmas shopping, or if you just wanna treat yourself to some new smalls, you’re in luck…

18th – 22nd December 2018

Lucy Choi

sample sale | lucy choi london

If you’re after a new pair of shoes or you need to knock a few people off your Christmas list, then you won’t wanna miss…

15th December 2018

sample sale | charlotte olympia

If you’re head over heels in love with Charlotte Olympia footwear then you’ll wanna pay attention to this next bit. There’s a massive two-day sample…

3rd & 4th December 2018

sample sale | roksanda

Sophisticated and feminine yet playful and effortless, you can’t beat a bit of Roksanda, especially when the brand is slashing prices for a sample sale.…

8th & 9th November 2018

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