Luxury piercing brand Sacred Gold, which already has a salon in Coal Drops Yard, has opened a second site in Soho meaning you can add to your body bling when you’re out and about in central. Like the original, Sacred Gold Soho is decked out with monochrome tiles and antique wood furnishings – it’s like an upscale apothecary packed with amazing jewellery.

Talking of jewels, Sacred Gold stocks the largest selection of BVLA precious metal body jewellery in Europe, featuring ethically sourced gemstones and 14 or 18 karat white, yellow and rose gold. Whether you want something dainty and sparkly or tough and edgy, they’ve got you covered here.

If you’re nervous about getting pierced, the staff here totally put you at ease. We got an ear piercing from Tracey and she was brilliant from start to finish, helping us choosing a piece of jewellery (all about that #curatedear), talking us through the actual piercing process every step of the way, and explaining how to look after it post-appointment.

Sacred Gold also take safety super seriously – all the tools are sterilised, the staff are wearing masks and they change gloves during the appointment as well. It really doesn’t get any cleaner. The only problem you’ll have is leaving with just one piercing.

40 Berwick Street, London, W1F 8RX