Cult US brand Reformation, beloved for its cool, vintage-inspired designs and sustainable practices (they are 100% carbon, water and waste neutral and have a commitment to be climate positive by 2025) has had a standalone store in Notting Hill for a couple of years now, after first coming to our shores as a pop-up. Now they’re expanding their London empire with two new sites, one on King Street in Covent Garden and one next to Albion on Redchurch Street in Shoreditch.
No opening dates have been confirmed yet, so we’re not sure which branch is going to open first, but we’re expecting the stores themselves to reflect the brand’s eco vibe by making use of natural and recyclable materials, vintage furniture and eco-friendly fabrics, as well as stocking the full Ref range of clothing, swimwear, activewear and shoes.
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27 King St, London, WC2E 9FB
Redchurch Street, London, E2