Cult US brand Reformation, beloved for its cool, vintage-inspired designs and sustainable practices (they are 100% carbon, water and waste neutral and have a commitment to be climate positive by 2025) has had a standalone store in Notting Hill for a couple of years now, after first coming to our shores as a pop-up. Now they’re expanding their London empire with two new sites, one on King Street in Covent Garden and one next to Albion on Redchurch Street in Shoreditch.
Both the stores will reflect the brand’s eco vibe by making use of natural and recyclable materials, vintage furniture and eco-friendly fabrics, as well as stocking the full Ref range of clothing, swimwear, activewear and shoes. No opening date has been confirmed for the flagship Covent Garden location, but the Shoreditch store is now open for you to get your Reformation fix.
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27 King St, London, WC2E 9FB
19 – 29 Redchurch Street, London, E2 7DJ
thereformation.com