It’s been here before in pop-up form and now we’ve finally got it for good as Reformation has opened its first stand-alone store in Notting Hill. The cult brand is known for its cool, covetable clothes (you’ll have seen the floaty and floral dresses all over Instagram) and its sustainable practices – not only is 100% carbon, water and waste neutral, it sends quarterly sustainability reports to its customers.

The London store stocks the full Ref range, including swimwear, shoes and lingerie as well as clothing, so that means no more pesky international shipping fees or having to load up on trips across the pond.

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186 Westbourne Grove, London, W11 2RH