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wanted to create your own bespoke flavour of popcorn in a mad flavour factory? Well now you can because Propercorn and Bompas & Parr have joined forces to create the Institute of Flavour, a place where you can explore the sweet and spicy seasonings, experience the world’s first anechoic (that’s echo-free FYI) popping room, and sample rare corn varieties. You then get the chance to mix up your own special seasonings; with everything from black truffle to violet to yuzu, and 24 carat gold and UV powder, there are over 125,000 possible flavour combos. Each personalised popcorn flavour will get entered into a nationwide “crowdseasoning” competition, where the overall fave flavour will get stocked in Whole Foods and the creator will win a lifetime supply of Propercorn. Yep, you could have popcorn coming your way for the rest of your life. Tickets to the pop-up are free but space is limited, so be sure to book a slot if you want in.

Get tickets
Fri 17th & Sat 18th June 2016
Noho Studios, 46-54 Great Titchfield St, London, W1W 7QA