Smart Skin is the new sustainable, cruelty free skincare collection created by beauty influencer Niomi Smart and we can vouch it’s pretty smart! The brand is is proudly certified by COSMOS (a certification which is a sign of transparency around what products really contain) and the Vegan Society, and each product contains at least 95% natural ingredients with zero synthetic fragrances, toxins or alcohol. Its whole ethos is around ‘smart initiatives’ and a commitment to doing better by the planet and the people in it – whether that’s the packaging (closed loop aluminum), ingredients or the models used to advertise the brand (all hand selected with their own smart stories to tell). 

For now there’s 5 products in the range, including a 100% natural golden jelly cleanser which is great for removing make up and a Super C Daily Moisturiser which contains grape juice and Vitamin E and can be used day and night – two birds . Price wise it’s just over £20 a product so not bad value either. Time to make some smart skincare choices.