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football fever ramps up around the world, Pepsi Max are making a transition from vending machines to the floors of three of the world’s most iconic retailers – Bloomingdales, Colette and Liberty of London – to launch their first ever capsule collection ‘Live For Now’

Whilst the combination of the words ‘Pepsi, football and fashion’ may conjure thoughts of kitsch t-shirts with cheesy slogans and OTT branding – think again! Bringing together 6 international artists, including London doodle bomber Hattie Stewart and Brazilian street artist Ricardo AKN and 9 global cutting-edge brands and retailers including Colette, Bloomingdales, B&O, Original Penguin, Del Toro and Liberty of London – this is a collection not to be underestimated.

Coming top of our list is the Penguin offering, with Dali inspired prints layered on men’s t–shirts, zip jackets and swim trunks you can check out the full collection at Liberty of London from tomorrow. (NB: Although this is the pinnacle of the brands ‘Art of Football’ campaign some of the more ‘in ya face’ (note the rather plush bomber) items may be more suited to the streets of east London and not at your local football match).

To celebrate the launch of the collection, Liberty will be hosting and exclusive in-store event from 5pm till 7pm on Wednesday 28th May. Along with live doodling from Hattie Stewart, the first ten people at the event and anyone who purchases a product on the evening will receive an extra special and unique gift.

Wed 28th May 2014, 5pm – 7pm
Liberty London, Regent Street, London W1B 5AH