Are you big into burrata, obsessed with oysters or mad about martinis? Well, now’s your chance to prove it. Lockdown-born brand Novel Mart specialises in tongue-in-cheek apparel that celebrates all our fave food and drink. Originally dedicated to the holiday bites and booze that founder Lucas Nicholson was missing while stuck at home, the first drop included a range of caps emblazoned with slogans like ‘Limoncello’, ‘Negroni’ and ‘Gelato’. The playful accessories struck a chord, and Novel Mart has grown a significant cult following since.
Once a month, Novel Mart releases a new collection, and the range currently spans Italian, Spanish and Asian food; desserts and pastries; and cocktails, beers, spirits and wines. The designs are bright and bold, with each style coming in a minimum of four colours, and adopt the classic Ivy League lettering style, whether you go for a baseball cap, sweatshirt, t-shirt or swimsuit.
Novel Mart may have been born out of longing for lockdown-free days, but now that we can actually travel, they’ve risen to the occasion with a holiday range. So for your next trip away, you can be lounging on a beach in ‘Sangria’ swimwear, on a ‘Lobster’ towel with a ‘Negroni’ cap shading your eyes from the sun – just so you’ve got all bases covered.
And for bonus points, Novel Mart also operates with a print-on-demand production method that reduces waste to nearly 0%. So, not only are you getting exactly what you want, there’s no speculative or over-production.
If you’re already a fan of repping your fave bands and brands, make some room in your wardrobe for the new wave of merch.