Northern are a premier digital download vendor for psychedelia, indie, experimental, spacerock, ambient and underground sounds. The London based indie label puts out compilations by independent bands and has featured some of our favourite artists from the Electric Prunes, Brian Jonestown Massacre, Manhattan Love Suicides and The Hiss. We caught up with Scott Causer to talk about music and the future…… Star Records
US: How did you first get in to creating a label?
SCOTT: I was in a band and we needed an outlet for our music. The realisation quickly kicked in that if we were to get our music out there we’d do it ourselves. This was around 2005 when myspace kind of revolutionized everything. I hit on the idea of putting together a compilation of like-minded souls to gain some recognition and publicity for what we were doing. I then involved The Telescopes and Brian Jonestown Massacre and our first release Psychedelica Volume One was born. Sometimes you’ve just got to go out there and make things happen!
US: With the industry in turmoil and pirate downloads being easily accessible what do you think bands can do to encourage the purchase of their music?
SCOTT: Bands and labels need to ensure they 100% believe in everything they put out from the music to the artwork etc. If you value your music, then other people will too. As a label you should be putting out what YOU want to hear not what you THINK people want to hear. Fortunately the ‘industry turmoil’ tends to bypass us as the people who we appeal to value the music and value Northern Star and want to buy the records and support what we do.
There is no doubt that mp3s have made music more disposable. However mp3s have also brought back ‘song culture.’ No-one can get away with putting out fillers on their cds anymore as people will just go online and buy the tracks they want. This has to be a good thing in the long run
US:What have you been listening to of late?
SCOTT: There’s an electronic compilation I picked up recently on the late great Rob Gretton’s label Rob’s Records (Factory/New Order). There another recent one too which I’ve been playing non-stop called Dirty Water – it features the likes of The Stooges, MC5, Rocket From The Tomb, Death.
The Domino State’s ‘Uneasy Lies The Crown’ is my indisputed favourite record of the year. The last couple of weeks I’ve been playing ‘Reverence, Severance and Spite’ by The Blanche Hudson Weekend, a compilation which I’d highly recommend.
There’s been some really great music out this year. There’s bands out there making great records who you and I know nothing about. You just have to look for them and don’t pay attention to what the NME says.
US: Whats on the cards for next year?
We have the debut album ‘Daydreamer’ from Swedish band Youngteam’s which will be available from February/March next year. ‘Daydreamer’ is their ‘Unknown Pleasures’ and will prove to be a very important record for both Youngteam and Northern Star.
THE NOVA SAINTS
The Nova Saints will also be releasing their debut album in the first half of next year. They were our very first signing. I’m very excited!
We will also have a brand new compilation out in 2011 called Revolution In Sound II which features some Northern Star favourites and focuses on noisy guitar pop, shoegaze and electronica. Anyone who picked up the first one will know what I mean.
As a small label every record we bring out is important to us as every record has the ability to make or break or you. All in all we’re gonna continue to keep putting out the very best new music and hope the rest of the world catches on because as a label thats all we can do… and so far its been working for us!