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the Olympics well under way the whole of London has gone sports crazy, allowing sportswear to really shine. Whilst Adidas are the main sponsor for the Olympics Nike have been knocking out some innovative designs for some of this Summer’s athletes from across the world.

 For the duration of the Olympics Nike have set up camp at the BMA House in Tavistock Square, where you can drop in and collect a fuel band, which not only tracks your activity it can also be used to set goals and compare with friends to compete. It also works as a snazzy watch too, and syncs with your iphone/ipad. As well as this they have an all American team on to help you get active and a stunning display of all the team outfits Nike have designed for the London 2012 Olympics. So pop along and work that body!