NikeAir Max has been reinventing itself for 25 years and managing to stay fresh, cool and young by taking their classic sport heritage to the street. To celebrate 25 years of the iconic brand Nike Air Max are being steered by the new generation and sub cultures that keep their image so fresh. Taking inspiration from architecture and the unique street style of three European cities the new Hometurf Pack reflects the attitude of Nike Air Max through the world of music, fashion and technology.
The three designs are centered around the individuality of London, Paris and Milan. The traditional colours of London’s bustling public transport system, the fashion-forward masses who flock to Milan year after year and the Parisian’s understated and timeless aesthetic.
Watch the stories of London’s AlunaGeorge below.
To see the Paris and Milan stories, head over to VICE. Check out some of the designs for each City.