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luxury hotel has opened it’s doors in London, The EDITION which is a partnership by American hotelier Ian Shrager and Marriott. The London EDITION is the second Edition in the world, the first of which is located in Istanbul.

The hotel opened last week and has already been causing quite a stir in the media, attracting a host of celebs during Fashion Week and positive reviews.  The hotel houses 173 rooms and suites which come in 8 different categories – the daddy ‘o’ of which is The Penthouse no less than 3 outdoor terraces, pantry, walk-in wardrobe and Le Labo toiletries.

LONDON EDOutside of the rooms there’s the swish Berners Tavern from Jason Atherton who seems to be getting around lately, a lobby-bar, the Punch Room which is themed around a private members club and a basement nightclub. Well this is the guy who set up Studio 54 after all.

Located in Fitzrovia it’s not too far from The Sanderson either, which happens to be part of the Morgans Hotel group that Shrager set up and sold. This also means it’s not too far from Oxford Street, Tottenham Court Road, Charlotte Street and Soho. Prices start from £300 per night. A good edition to the London hotel scene? Well we’ll have to see…

10 Berners Street, London W1T 3NP