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first Aloft hotel in the UK has opened…introducing the Aloft London Excel. Aloft hotels are part of the Starwood family, a cheaper sibling of the W brand (infact the illusive Mr W said on facebook this week the Aloft opening made him feel like he did when his sister gave birth to his nephew) offering affordable, modern, loft-style accommodation.

The Aloft London Excel features 252 loft-like guest rooms, a buzzing bar scene, a grab-and-go 24 hour food pantry, fitness centre, splash pool and industrial design elements throughout. The rooms all feature the brand’s signature ceilings of nearly three metres high, oversized windows and a platform bed as well as large walk-in showers with complimentary Bliss Spa® products.

Designed with the digital generation in mind, Aloft London Excel has free wireless Internet access throughout the whole hotel (WE LIKE).  Each room is also equipped with a unique plug-and-play connectivity solution which connects most electronic devices to the 42’’ flat-screen TV, turning the room into a high-tech office as well as an entertainment centre.

Located at ExCeL’s Eastern entrance at the Royal Victoria Dock with direct access to Prince Regent Station on the Docklands Light Railway the hotel is the ideal base for those visiting the ExCel , Olympic Park, Westfield Stratford City, Canary Wharf or The O2 arena.

Rooms start from £120 although when we checked the website we found some for £99.

One Eastern Gateway, Royal Victoria Dock, E16