MiH Jeans

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Brit denim brand MiH are taking over Selfridges’ Denim Studio this February to celebrate the launch of their much anticipated ready-to-wear collection. Trust us, this is the only denim brand you want to wear this Spring/Summer. Based in Shepherds Bush, the in-house design team curate signature silhouettes with contemporary washes – vintage blues sit alongside midnight indigos. Already masters in denim, the long awaited ready-to-wear collection doesn’t disappoint. Perfect white shirts, Breton striped tunics, heavy overshirts and ultra-soft knitwear are just a few tips of the iceberg.

From 4th February, it’ll be hard to miss the super-sized ‘MiH’ letters which will land in the centre of the Denim Studio. Doubling up as the pop-up fixtures, customers will experience the full lifestyle of MiH. Try on the ‘Phoebe Slim’ for a relaxed boyfriend fit, wear them with slip-ons or heels, they’ll become your 24/7 jean. If you’re a summer lover, then the ‘Marrakesh’ flare is your go-to jean for serious 70s vibes.

MiH Jeans 2 LOTI
MiH Jeans LOTI

To celebrate, the brand will be gifting all shoppers spending over £200 on MiH, a beautiful blue tee from their SS15 collection worth £75 (while stocks last) it would be rude not to take a peek. MiH stands for Made in Heaven, and if jeans were…they’d probably be these!

Selfridges, 400 Oxford Street, London, W1A 1AB