The Best Immersive Experiences In London

The Best Immersive Experiences In London

It’s become the buzzword in the worlds of exhibitions, theatre and entertainment, and thanks to the increased sophistication and availability of virtual reality technology, the age of immersive experiences is officially here. Why simply look at paintings or watch plays when you can step inside them?

Many immersive experiences involve being equipped with VR goggles, placed in a room with wrap-around projections and surround sound, playing games or exploring new worlds. Want to interact with alien life or travel back in time? Anything is possible in the virtual world.

Art-based immersive experiences have become particularly popular in London, with exhibitions like Van Gogh: The Immersive Experience, and the multi-artist space Frameless giving you the chance to get up close and personal with some of the greatest masterpieces ever produced. Other experiences allow you to step inside your favourite movies, blending live theatre and escape rooms, with a bit of audience participation thrown in, and there are even ones that have you competing against your mates. Immersive experiences are a fun way to escape the real world for a few hours and they’re perfect for livening up a social occasion, so if you’re looking for somewhere to have an office party or somewhere to go for your birthday party, the best immersive experiences in London will do nicely.

There are so many immersive experiences to enjoy in London. From visiting a Covent Garden comedy club like Comedy Carnival to exploring the Crystal Maze, London has some amazing experiences not to be missed.

Vogue Has Opened an Immersive Fashion Exhibition in London

Until 29th June 2025
12 Lewis Cubitt Walk, London N1C 4DY

The next immersive exhibition to take up residence inside Lightroom is Vogue: Inventing the Runway, which explores the history of the fashion runway show, from the couture salon presentations of the early 20th century to the large-scale spectacles of today. Blending original animation, immersive sound design, popular and classical music, Vogue’s extensive archive, rare materials from fashion houses, and testimonies from editors, models and designers, the exhibition takes you backstage and front row to showcase how runways revolutionised the way we experience fashion, evolving from an opportunity to see clothes in motion to global cultural events. The likes of Alexander McQueen, Balenciaga, Burberry, Chanel, Chloé, Christian Dior, Comme des Garçons, Coperni, Courrèges, Dolce & Gabbana, Dries Van Noten, Fendi, Givenchy, Gucci, Jacquemus, Jean Paul Gaultier, Junya Watanabe, JW Anderson, Louis Vuitton, Maison Margiela, Marc Jacobs, Miu Miu, Moschino, Prada, Rick Owens, Schiaparelli, Stella McCartney, Thierry Mugler, Thom Browne, Versace, Vivienne Westwood, and Yohji Yamamoto are all featured, giving you the chance to get up close to these designers, their identities and their visions in an unprecedented way.

Get Up Close to Iconic Art at Frameless

Marble Arch, London W1H 7FD

We’re no strangers to immersive art experiences in London but Frameless is taking things to a whole new level. It’s the capital’s first permanent digital art experience, featuring some of the world’s most iconic artworks spread across the walls, floors and ceilings of a 30,000 sq ft space. You can get up close and personal with over 40 works from 28 artists, including the likes of Klimt, Munch, Kandinsky, Monet, Rembrandt, Dali, Cezanne and van Gogh. The Frameless experience is spread across four different themed galleries – Beyond Reality, Colour In Motion, The World Around Us and The Art Of Abstraction – with bespoke musical scores accompanying the displays.

Fans at the Ready for The Crystal Maze

22-32 Shaftesbury Ave, London W1D 7EU

If you grew up in the 90s it was probably your dream to play the Crystal Maze and, even though it’s not on our TVs anymore, now you can. At London’s Crystal Maze Live Experience, you’ll be guided through the four zones – Aztec, Medieval, Industrial and Futuristic – by your Maze Master as you and your team test your skills and solve mysteries. Expect lasers, barrels, blinding masks and tricky puzzles and some signature satin bomber jackets. Fight against the clock to collect as many Crystals as you can before you face THE crystal dome and pocket those tokens. Mumsie would be proud.

Step Inside Everyone's Fave Board Game

213-215 Tottenham Ct Rd, London W1T 7PS

You’ve done the Monopoly Pub Crawl, now you can play the game for real at Monopoly Lifesized. Combining the best bits of the board game with escape room elements and immersive 4D production, Monopoly Lifesized features four different full-sized boards (Classic, Luxury, City and Classic: Own It All) for you to move around on guided by your Monopoly token, to earn money, dodge jail, collect rent and acquire properties by completing challenges.  While popular bingo games may not be available at the venue, each property square will have a full-size, location specific room where your team will have to solve a puzzle in order to gain that property. Once you’ve made your way around the board, built your fortune, taken control of the city’s rail network and utlilties, and amassed your London empire, it’s time to celebrate (or argue as often happens a Monopoly game) post-play with themed food and drink at the The Top Hat restaurant and bar. Who’s ready to pass GO and collect 200 smackers?

Take a Trip Through Steampunk Town Phantom Peak

The Southwark Construction Skills Centre, Canada Street, Surrey Quays Road, London

Take a trip through the Wild West at Phantom Peak. It’s an entire steampunk town complete with its own residents, a lake, a waterfall, and a street of shops and bars, and there are plenty of adventures for you to get involved in as you explore. You can go on a boat ride, play carnival games, grab a bit to eat on Main Street, or go digging for clues about the secrets that the town and townspeople are hiding.

Soak Up Vincent Van Gogh's Masterpieces From All Angles

Until 30th April 2025
Commercial Street, London E1 6LZ

Van Gogh: The Immersive Experience has been a hit in the States and in Europe and now it has come to Spitalfields. The exhibition sees more than 300 of Van Gogh’s works projected across a floor-to-ceiling two-storey space so you’ll be able to soak up the art from all angles. There’s also a drawing studio and a VR experience that takes you through a day in the life of the artist and explores the inspiration behind some of his most iconic paintings. 

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Discover the Science Behind Illusions at Twist Museum

248 Oxford St, London W1C 1DH

Dive into a world of illusions and discover the science behind how they work at Twist Museum. Created in collaboration with experts from the worlds of art, psychology and neuroscience, Twist blends immersive multi-sensory experiences with education and technology to help you understand what happens to the brain when your senses are deceived and how different stimuli shape your sense of reality. There are over 60 exhibits inside, including the Ames Room, which creates the feeling of shrinking; the Life Without Colour Room, where you can experience a world without colour; the Sound Lab, where you can unlock the extrasensory power of your ears; and the Kaleidoscope Room, which reacts and refracts to your presence.

Play Detective at Sherlock: The Official Live Game

W12 Shopping, Shepherd's Bush Green, London W12 8PP

If you’re a big fan of Sherlock and you fancy yourself as a bit of a detective, then you’ll defo want to play Sherlock: The Official Live Game. It’s the first escape room to be based on the hit TV series and as well as detailed recreations of Sherlock locations, there’s specially-recorded video and audio segments featuring original cast members and plenty of puzzles and challenges to solve against the clock. Mycroft Holmes is on the hunt for new recruits for his covert network of spies and you’ll need to complete a routine training mission to see whether you have what it takes to become an agent, but all is not as it seems….

Immerse Yourself Inside Your Fave Games

83 Scoresby St, London SE1 0XN

Take on the Squid Game challenges or dive into the world of Angry Birds at Immersive Gamebox. The experience encourages shared gameplay and teamwork through projection mapping, surround sound, touch screens and motion tracking in private gameboxes, ensuring you’re fully immersed in the action. There’s a variety of games on offer, so you can get involved in everything from slingshot battles to word puzzles to blasting blocks and dodging danger.


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