For the ultimate grooming experience, Ted’s Ultimate VIP experience is the one. You’re in Ted’s VIP lounge in the basement of Ted’s Grooming Room, Mayfair for this masterclass in Turkish barbering, which includes a hair cut, beard trim and cheeky neck rub. After you’ve got into the chair, you get offered the drinks list, which covers everything from bourbon to tea. Then the towels get flung over you and the barber whips into action with precision, flair and panache. Your eyebrows get trimmed, your skin is covered in black wax and sticks go up your nostrils and are left to set. Then the fire comes out. The traditional Turkish ear-flaming is over before you’ve time to check if you need to sign a waiver. The black wax is quickly and sharply removed (it’s relatively pain-free) and you do feel an immediate lift in your skin, and you also get to see what’s no longer up your nose. After an exfoliating scrub, an eye mask goes on and you’re left to relax before the wet shave kicks in. Finally, there’s a scalp, face, arm and shoulder massage followed by a hot towel. Go on, treat yourself to some VIP love at Ted’s.