magnum x moschino pleasure store

The Magnum Pleasure Store is back for another summer and it’s extra stylish this time because the place has been designed by Moschino creative director Jeremy Scott, complete with his own Magnum x Moschino bag collection. Open until 10th September, you can customise your own personal Magnum ice cream by dipping it into chocolate and choosing from a ton of different toppings, including black lava sea salt and blackberry crunch. And if you want to really ramp it up a notch you can choose to double dip….that means a layer of sauce sandwiched between two coatings of chocolate, and that’s all before you’ve even gotten to the toppings. Who’s ready to dip?

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Thurs 29th June – Sun 10th September 2017
21-23 Earlham Street, London, WC2H 9LL