M.I.H JEANS CULT DENIM PROJECT

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Jeans are launching a cult denim project to celebrate 10 years in the business. Releasing a 10 piece limited edition capsule collection, founder Chloe Lonsdale has gone back into the M.i.h archives and taken the bestselling denim pieces from the last 10 years to create the collection. Celebrating the game changers of the last decade, the collection will include the cult button-up 70s Dress, the Topanga Jean, the Berlin Jean, the Decade Skirt, the Painters Parka and that iconic Boiler Suit.

And to mark the occasion, M.i.h Jeans will also be launching their first ever standalone store. Popping up in Soho, the immersive shop will not only stock the cult denim collection of brand-defining pieces, but an edit of their pre-AW16 collection, Illesteva’s retro sunglasses, a candle making service from Le Feu de L’Eau, and a patch bar where you can hem, fray and customise your jeans with a selection of 70s-style patches.

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7 Upper James Street, Soho, London, W1F 9DH
www.mih-jeans.com