We all know white is the go-to shade for minimalists but there’s more than one way to work it. Raw white, which has a matte finish, a chalkier colour and an organic look, it’s super modern and ties in well with the move towards more natural materials and finishes – no high gloss stuff here. You do need to add a bit of texture though as the rawness can look a bit flat, so either go for sculptured ceramics or add it in around a mixture of other tactile pieces. White might be a devil to keep an all white room clean and pristine (but it sure does look good if you can do it) so start off with a few decorative accessories and work your way up from there.