Tom Fletcher turns fruit and veg destined for the bin into juices with his company Rejuce. He set up his production kitchen in Hackney Wick after researching for his dissertation on food waste and discovering that there was a huge edible food waste site just by the Olympic Stadium and deciding that he had to do something about it. Rejuce turns odd, ugly and wonky produce into cold-pressed juices, and as well as encouraging the farms and packaging plants they work with to reduce their waste, Rejuce has saved over 300 tonnes of fruit and veg from landfill.