A former COO in advertising, Sophie Williams is an anti-racist activist and author whose 10-slide Instagram post on anti-racist allyship went viral following the death of George Floyd and the Black Lives Matter protests. Williams’ Instagram is full of advice and information on how to be an effective ally to the Black community and she also has two guides on allyship and activism and black womxn in the workplace – Anti-Racist Ally (coming this autumn) and Millennial Black (coming in spring 2021) – on the way. She also works to increase BAME representation at senior levels within the advertising and creative industries through her non-profit organisation Culture Heroes.