Max Tobias is one of the co-founders of The Dusty Knuckle, one of London’s best bakeries known for its doorstop sarnies, epic pizza nights and the milk float that kept North and East Londoners fed during lockdown. It’s also a purpose-driven business that’s working to change lives as well as feed people through a training and mentoring programme for at-risk youth. The bakery’s programme gives young people who are coming out of custody, attached to the justice system, involved in youth offending and support services, are care leavers or asylum seekers the chance to experience a thriving professional environment, learn the skills they need to progress into further employment and training, and establish a positive future for themselves. In 2022, 66% of their trainees, around ⅘ of whom came to the bakery directly from custody, ended up in either work training or volunteering elsewhere.