Launched by Lauren Scott-Harris in 2022, EARNT is a platform that connects the dots between brands, consumers and causes by rewarding people who help out with a particular task with unique experiences and items – you become a VIP by doing a good deed, aka earning it, rather than by paying for the privilege. The team collaborates with beloved brands and venues to get groups of people together who’ll plant trees, clean rivers, work in food banks or support local children’s organisations in return for free lunches, free coffee, limited-edition gifts, VIP access to events and more. Previous collaborations have included river clean ups in return for VIP bookings at The River Cafe, providing home-cooked meals for the elderly in Brixton for 40% off Desmond & Dempsey, and painting a primary school in return for free Hagen coffee for a month.
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