Frustrated at the lack of visibility and support that independent brands run by black women and women of colour where getting in the UK (only 0.02% of venture capital funding goes to black women in business) but knowing that there were a lot of people who were purposeful about how they spent their money, former barrister Janet Oganah decided to connect the two by setting up Janet’s List. The platform features a curated selection of black and WOC-owned brands, spanning the lifestyle sector from haircare to jewellery to gifts, making it easy for people to discover them and shop from them.