Fashion is the second most polluting industry in the world, so overconsumption of clothes that are worn only a few times before being discarded is a big problem. The #LoveNotLandfill campaign, run by ReLondon, is hoping to address the issue by specifically appealing to 16 – 24 year olds with info on swapping clothes, buying second hand, and donating with clothing banks, sprayed by female street artist Bambi, placed around London to encourage younger fashionistas to think about the life of their clothes once they’re done with them. By putting used clothes in the clothing banks, consumers can ensure that wearable clothes are sold on to people who need them and that man-made fabrics especially (which take years to break down) stay out of landfill.